11/13/2023 0 Comments Becoming a great storyteller in pdfAngel’s Cocktail - The positive cocktail which produces dopamine, oxytocin, and endorphins.Depending on how the story is structured, storytellers can either manifest a positive or negative chemical cocktail in the minds of their audience. In his TEDx talk, David JP Phillips talks about storytelling creating a chemical cocktail in the minds of the audience. The brain releases dopamine into the system when it experiences an emotionally-charged event, making it easier to remember and with greater accuracy. Why do stories evoke emotion? Why do audiences remember stories moreso than a series of disconnected messages? The answers can be found in the science of storytelling.Īccording to Leo Widrich in his article "What Listening to a Story Does to Our Brain", stories activate parts in the brain that allows the listener to turn the story in to their own ideas and experience thanks to a a process called neural coupling. Connelly in ""Stories of Experience and Narrative Inquiry”, humans are storytelling organisms that both individually and socially, lead storied lives The Science of Storytelling Storytelling can be adapted for people of all ages, demographics, and socioeconomic status’, because at the end of the day, we are all human, and according to Michael F. In response to listener engagement and either verbal or physical cues, the story teller can take different actions such as going deeper on a topic that sparked interest, doubling back on an area that may have confused the listener, amplify enthusiasm in response to the audiences’, etc. The teller shares the story, the listener consumes and engages. Storytelling includes a mutual exchange between the story teller, and the story listener. It’s a process which unfolds linearly using facts and narratives in order to communicate something to an audience. Storytelling is a means for sharing and interpreting experiences. As marketers, it’s critical to understand the power of storytelling. Storytelling is elemental - It’s foundational to how humans transfer knowledge. The reason it’s important to understand the history of storytelling is because it’s important to make the connection that humans are hardwired for storytelling. Ancient cave paintings and rock art were used for storytelling. The oldest form of storytelling was oral storytelling using verbal cues and gestures. Storytelling is an expression humans use to educate, entertain, share moral values, communicate ethics, or preserve culture. Before we know where we are going, it’s important to know where we’ve been, and with that, let’s quickly look at the history of storytelling. If you’re ready to become the next great storyteller marketer, let’s begin this storytelling 101 journey together. Without storytelling, marketing messages simply fall away into a sea of similar rhetoric. Magical stories help marketers thread marketing messages together in a way that moves people, compels them to make brand-friendly decisions. Storytelling is at the core of all great marketing. That said, for those who travel the storytelling path, the juice is worth the squeeze. Mastering storytelling takes commitment, creativity, vision, and skill.įor marketers, mastering storytelling 101 may seem daunting, and it can be without the right training and resources. It’s a process of mastery which is accomplished over time. Storytelling is not something that can be learned overnight, but starting with storytelling 101 will put you on the right path.
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